Hey, I'm Swati

And I write content that's actually interesting (shocking, right?). After 4+ years of writing stuff that ranks and converts (and plenty of face-palm moments with Google updates), I've learned what works and what falls flat.

I'm that nerd who gets excited about SEO data and A/B testing, but I also know that behind every search query is a real person looking for real solutions. So? I write for humans first, algorithms second.

Ready to take your content to the next level?

Drop me a line—I reply faster than I abandon my gym plans.